Mastering Trademark Law Essentials

4 décembre 2025

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Trademark Law Summary

1. Overview

Trademark law governs the registration, protection, and enforcement of trademarks—signs used to distinguish goods and services originating from different enterprises. The legal framework aims to prevent confusion, safeguard reputation, and ensure fair competition. It covers what types of signs can be registered, grounds for refusal, and the scope of rights. The process involves assessing absolute and relative grounds for refusal, including prior rights, similarity, reputation, and functions of trademarks. The course systematically explores legal criteria, legal concepts, and case law to understand valid trademarks and infringement issues.

2. Core Concepts & Key Elements

  • Trademark Definition: Sign capable of graphical representation used to distinguish goods/services.
  • Categories of trademarks:
    • Individual trademarks
    • Reputed trademarks
  • Functions of a trademark:
    • Identification of origin
    • Guarantee of quality
    • Advertising and investment assurance
  • Absolute grounds for refusal:
    • Not fitting legal definition (e.g., lacking distinctiveness)
  • Relative grounds for refusal:
    • Infringement of third-party rights (prior trademarks, other prior rights)
  • Legal concepts:
    • Likelihood of confusion
    • Link/linkage
    • Reputation and unfair advantage
  • Legal sources:
    • Trademark Directive 2015/2436
  • Infringement cases:
    • Signs identical, similar, and creating likelihood of confusion
    • Reputation-based rights (e.g., "Vouitton" for cars)
    • The principle of "specialty" and exceptions
  • Assessment Criteria:
    • Similarity of signs: visual, aural, conceptual
    • Similarity of goods/services: nature, end users, method, competition, complementarity
    • Distinctive and dominant elements
    • Public perception (average consumer)
    • Reputation and prior rights
    • Adverse effect on functions

3. High-Yield Facts

  • Likelihood of confusion: Risk public believes signs/products from same or linked undertakings.
  • Reputation: Significant parts of public must recognize the mark; territorial and temporal scope matter.
  • Infringement of prior trademark:
    • Sign identical or similar
    • For identical or similar goods/services
    • Creates confusion or link
  • Reputed trademark: Reputation in substantial part of country or EU.
  • Protection scope:
    • Absolute grounds: not meeting criteria
    • Relative grounds: prior rights, reputation, unfair advantage
  • Legal standards come from CJEU: Sabel (1997), Canon (1998), Lloyd (1999), Arsenal (2002)
  • Exception to principle of specialty: Using a sign with reputation for different goods/services if unfair advantage or harm occurs
  • Prior IP rights: Patent rights generally do not infringe upon trademarks

4. Summary Table

ConceptKey PointsNotes
Valid trademark criteriaCapable of graphical representation, distinctive, not deceptiveEssential for registration
Absolute grounds for refusalNot fitting legal definition, descriptive, genericNot fitting the function of TM
Relative grounds for refusalPrior trademark rights, reputation, unfair advantageBased on third-party rights
Likelihood of confusionRisk public associates signs/products with same originAssessed globally, considering similarities, consumer perception
Infringement casesSigns identical, similar, link to reputation, unfair advantageBased on similarity, reputation, and effect
Reputed trademarksKnown by significant public, in substantial territoryReputation + recognition
Examination processCompare signs: visual, aural, conceptual; goods/services: nature, competitionInvolves legal appreciation

5. Mini-Schema

Trademark Law
 ├─ Types and Functions
 ├─ Grounds for Refusal
 │   ├─ Absolute: Not fitting TM
 │   └─ Relative: Third-party rights
 ├─ Legal Concepts
 │   ├─ Likelihood of confusion
 │   └─ Reputed trademarks
 ├─ Infringement cases
 │   ├─ Identical or similar signs
 │   ├─ Reputation-based protections
 │   └─ Exceptions (specialty principle)
 └─ Assessment Criteria
     ├─ Sign similarity (visual, aural, conceptual)
     └─ Goods similarity (nature, consumer, use)

6. Rapid-Review Bullets

  • Trademark distinguishes goods/services; protects consumers from confusion.
  • Absolute refusal if sign is deceptive, non-distinctive, or descriptive.
  • Relative refusal involves prior rights, reputation, or unfair advantage.
  • Likelihood of confusion depends on sign similarity, goods, and consumer perception.
  • Signs are identical if same or only insignificant differences.
  • Similarity of goods considers nature, end user, method, competition or complementarity.
  • Greater distinctiveness increases likelihood of confusion.
  • Reputation requires significant public recognition within territory.
  • The principle of specialty protects signs for specific goods/services, with exceptions.
  • Infringement includes signs identical, similar, or linked to prior trademarks.
  • Case law (Sabel, Canon, Lloyd, Arsenal) guides legal assessment.
  • Trademark reputation can be territorial and time-dependent.
  • Unfair competition (tortious liability) occurs with reputation and wrongful use.
  • Patent rights rarely infringe trademark rights.
  • Trademark functions include origin identification, quality guarantee, advertising.
  • Trademark rights are territorial but can be extended via EU registration.
  • Legal analysis involves visual, phonetic, conceptual comparisons.
  • Consumers are reasonably well-informed, observant, and not always the expert.
  • Reputed trademarks can prevent similar signs even if not identical.
  • The scope of protection depends on prior rights and reputation evidence.
  • Trademark applications can be rejected based on legal grounds outlined in the directive.