Innovation Management — process?
Structured approach to develop and implement innovations
Types of Innovation — categories?
Incremental, radical, architectural, disruptive
Business Model Innovation — purpose?
Rethink value creation, delivery, capture
Product Lifecycle — stages?
Introduction, growth, maturity, decline
Product development phases — sequence?
Idea, concept, design, testing, launch
Maturity and decline — focus?
Extension strategies or harvesting
Lifecycle management strategies — aim?
Prolong profitable phases, prevent decline
Consumer-centered innovation — approach?
Prioritize consumer needs and feedback
Conducting consumer studies — purpose?
Identify unmet needs and validate ideas
Quantitative vs qualitative — research?
Numerical data vs in-depth insights
Questionnaire drafting — goal?
Gather clear, relevant consumer insights
Creativity techniques — purpose?
Generate novel, useful ideas
Brainstorming methods — focus?
Quantity over immediate quality of ideas
Idea generation tools — examples?
Mind maps, SCAMPER, software aids
Structured ideation — examples?
Design thinking, TRIZ
Product launch strategy — key?
Plan to maximize adoption and success
Launch planning — activities?
Objectives, timelines, resources, KPIs
Using 4 Ps — in launch?
Product, Price, Place, Promotion alignment
Teste tes connaissances avec un QCM de 9 questions sur Mastering Innovation and Product Strategies.
1. What does Innovation Management refer to?
2. Which author is associated with the concept of the product lifecycle in the course content?
Révisez le cours complet dans la fiche de révision de Mastering Innovation and Product Strategies.
Voir la fiche →Importe ton cours et l'IA génère des flashcards en 30 secondes.
Générateur de flashcards