Flashcards : Fundamentals of Business Research Methods — 12 cartes

Systematic data gathering and analysis for decisions.

Clarifies vague problems and generates insights.

Blueprint for data collection, measurement, and analysis.

Every element has a known, non-zero chance.

States no significant effect or relationship.

Categorical, no meaningful order or distance.

Consistency of measurement across repeated tests.

Strength and direction of linear relationship.

Detailed methodology and findings for peers.

Conducts large-scale socio-economic surveys.

Automates coding, forecasting, and data cleaning.

Rejecting a true null hypothesis.