Flashcards : Mastering Advertising Strategies — 18 cartes

To stimulate demand, build awareness, reinforce brand image.

Advertising, sales promotions, personal selling, public relations.

Manufacturers, retailers, government, charities, film producers, public.

Informs, persuades, communicates brand image, supports media and charities.

Traditional: press, TV, radio, posters, flyers, cinema; Digital: internet, social media.

Endorsements, celebrity/influencer marketing, product placement, sponsorship, publicity stunts.

Brainwashing, misleading info, emotional appeals, high costs, info overload.

Demographics like age, gender, location, income, occupation.

Use jingles, slogans, scripts, brand ambassadors, follow AIDA model.

Encouraging consumers to buy to increase sales.

Make potential consumers familiar with a product or brand.

Strengthen and communicate the desired perception of a brand.

Create paid messages to inform or persuade consumers.

Manufacturers, retailers, government, charities, film producers, public.

Informs, persuades, communicates brand image, funds media, supports causes.

Press, TV, radio, posters, flyers, cinema ads.

Internet ads, social media, influencer marketing, banner ads.

Endorsements, sponsorships, publicity stunts, product placement.