QCM : The Impact of Social Media — 16 questions

Questions et réponses du QCM

1. Which activity is presented as an advantage of social media?

Avoiding all comparisons with other people’s lives
Protecting personal data from every form of hacking
Preventing users from spending excessive time online
Learning new information through online content

Learning new information through online content

Explication

Learning is one of the stated benefits of social media, alongside communication and access to information. Protecting privacy and avoiding excessive use are concerns or goals, not guaranteed advantages of these platforms.

2. What distinguishes cyberbullying from a scam on social media?

Cyberbullying involves sharing music, whereas a scam helps people find new friends.
Cyberbullying involves paid promotion, whereas a scam recommends popular products.
Cyberbullying involves excessive screen time, whereas a scam compares users’ appearances.
Cyberbullying involves online hate, whereas a scam deceives people to obtain something.

Cyberbullying involves online hate, whereas a scam deceives people to obtain something.

Explication

Cyberbullying consists of online hate or harmful comments, while scams use deception to obtain something from people. The other choices confuse these risks with advertising, addictive use, comparison, entertainment, or social connection.

3. What position does the United States take regarding social-media applications used by teenagers?

It is concerned about their presence and wants to act against their spread.
It considers their presence beneficial and plans to promote their expansion.
It wants to replace them with educational platforms in every school.
It regards them as unrelated to teenagers and avoids discussing their use.

It is concerned about their presence and wants to act against their spread.

Explication

The United States is described as worried about social-media applications for teenagers and interested in limiting their spread. The other options attribute policies or attitudes that are not stated.

4. What percentage of 13- to 24-year-olds use Snapchat?

50%
20%
24%
13%

20%

Explication

The stated figure is 20% of people aged 13 to 24. The other percentages reuse ages from the description or introduce a different unsupported figure.

5. What is an algorithm on social media?

A set of rules and calculations that personalizes and prioritizes content.
A public group of followers who watch a creator’s online publications.
A promotional message paid for by a company to reach potential customers.
A measure of the time teenagers spend comparing themselves with others.

A set of rules and calculations that personalizes and prioritizes content.

Explication

A social-media algorithm uses rules and calculations to select and rank content according to a user’s preferences and behaviour. A paid promotional message is an advertisement, not an algorithm.

6. What does the word “niche” mean in influencer vocabulary?

A specialised area of interest
A popular subject that changes rapidly
A skill developed through expert training
A group of people who follow a creator

A specialised area of interest

Explication

A niche is a specialised area, such as a focused subject addressed by an influencer. An audience refers to followers, expertise refers to specialised knowledge or skill, and a trend is something currently popular.

7. What does “expertise” refer to?

People who watch or follow a public event
Expert knowledge or skill in a particular area
Something popular among users at the present time
A specialised area chosen for a particular audience

Expert knowledge or skill in a particular area

Explication

Expertise means having expert knowledge or skill in an area. A specialised area is a niche, something currently popular is a trend, and the people who follow content form an audience.

8. In influencer vocabulary, what is an “audience”?

The people who watch or follow a public event or creator
The popular style that attracts attention at a given time
The expert knowledge that makes a creator credible
The specialised subject on which a creator focuses

The people who watch or follow a public event or creator

Explication

An audience consists of the people who watch or follow a public event, such as a film, concert, or creator. A focused subject is a niche, knowledge or skill is expertise, and a currently popular style is a trend.

9. What is a “trend”?

A skill or knowledge developed through experience
A group of people who follow online content
A specialised area addressed by a creator
Something that is popular at the present time

Something that is popular at the present time

Explication

A trend is something popular right now. The other choices describe a niche, expertise, and an audience respectively.

10. What is the defining role of a social media influencer?

Creating advertisements for companies without interacting with an audience
Selling products directly to customers through a personal online shop
Paying attention to online personalities without affecting their choices
Influencing followers’ decisions through audience relationships and expertise

Influencing followers’ decisions through audience relationships and expertise

Explication

An influencer guides followers’ decisions by combining a relationship with the audience and expertise in a particular area. Followers, in contrast, are the people who pay attention to the influencer rather than the people who guide decisions.

11. Why do companies use social media influencers?

They guarantee that every follower will purchase the advertised product
They provide a direct marketing channel for reaching customers
They replace the need for companies to develop any marketing strategy
They create products that are adapted to each follower’s personal needs

They provide a direct marketing channel for reaching customers

Explication

Influencers can persuade people to buy products, so companies use them as a direct way to reach customers. Their role is a marketing channel, not a guarantee that every follower will make a purchase.

12. What is the highest amount that some influencers may charge for one social-media post?

More than $250,000
Around $2,500
Exactly $25,000
Up to $25,000

Up to $25,000

Explication

Some influencers charge up to $25,000 for a single social-media post. The amount is presented as a maximum possible charge in this context, not as a fixed price or a higher figure.

13. Which sequence best describes the main process for becoming an influencer?

Choose a niche and medium, create a strong bio, post consistently, tell a story, and improve discoverability
Select several unrelated topics, use one medium briefly, write a short bio, and focus on selling products immediately
Choose a famous person to copy, publish occasionally, avoid personal stories, and wait for companies to contact you
Create a private account, post only when inspiration appears, change topics frequently, and limit access to the content

Choose a niche and medium, create a strong bio, post consistently, tell a story, and improve discoverability

Explication

The process involves selecting a niche and medium, writing an interesting bio, posting regularly and consistently, telling an interesting story, and making the content easy to find. The other approaches remove or reverse several of these key steps.

14. Which sentence uses “would” correctly to express a hypothetical action?

I would like do it if I could.
I would to do it if I could.
I would do it if I could.
I would doing it if I could.

I would do it if I could.

Explication

The modal “would” is followed by a bare verb, so “would do” is correct in a conditional sentence. “Would like,” by contrast, is followed by “to” plus a verb when it expresses a wish.

15. What does “I would like to speak English fluently” generally express?

A completed past action
A compulsory future action
A hypothetical result introduced by “if”
A wish or intention

A wish or intention

Explication

The expression “would like” generally introduces a wish or intention, as in wanting to speak English fluently. A hypothetical action is instead commonly expressed with “would” in a conditional structure.

16. Which sentence correctly combines a condition with a hypothetical result?

I would to do it if I could.
I would do it if I could.
I do it if I would could.
I could do it if I would can.

I would do it if I could.

Explication

A conditional sentence introduces the condition with “if” and uses “would” for the resulting hypothetical action. The other sentences use incorrect combinations of modal verbs or add “to” after “would”.

Révisez avec les flashcards

Mémorisez les réponses avec 32 flashcards sur The Impact of Social Media.

What are some pros of social media related to communication and information?

They include communication, finding things you like, and access to information.

How can social media help with business and marketing?

It helps grow money through businesses and supports advertising and marketing.

What are some cons of social media related to personal risks?

They include cyberbullying, exposure of personal information, and privacy to hacking.

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