Flashcards : Mastering Trademark Law Essentials — 8 cartes

Trademark law aims to prevent confusion, protect reputation, and ensure fair competition by regulating the registration, protection, and enforcement of signs used to distinguish goods and services from different enterprises.

Sign used to distinguish goods/services.

Identify origin, guarantee quality, promote brand.

Lack of distinctiveness, descriptiveness, deception.

Prior rights, reputation, unfair advantage.

Consumers mistaking one mark for another.

Recognized by significant public segment.

Trademark Directive 2015/2436, case law.