Course syllabus — definition?
Details course structure and assessment
Project guidelines — purpose?
Explain project requirements and evaluation
Moodle project link — function?
Register team members and place
Digital marketing — use?
Use electronic devices and internet channels
Digital marketing tools — examples?
Website, SEO, SEM, email, social media, mobile
Customer journey — focus?
Online interactions shaping experience and segmentation
Sell objective — meaning?
Grow sales through wider distribution
Serve objective — purpose?
Add online value and benefits for customers
Owned media — example?
Company-controlled platforms like websites
Earned media — example?
Customer reviews and shares
Paid media — example?
Search engine ads and social media campaigns
Project phases — order?
Situation analysis, strategy, tactical plan, KPIs
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1. What is the course syllabus used for?
2. When should students download and carefully read the course syllabus and project guidelines?
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