What is market research?
A study to better understand a market and its consumers.
What distinguishes primary research from secondary research?
Primary research collects new data directly from the field, secondary research uses existing data.
What is a survey in research?
A survey is a questionnaire collecting responses from many participants.
What are insights in market research?
Key learnings or deep understanding obtained from data.
What does qualitative research aim to understand?
Reasons and perceptions.
What are quantitative data expressed in?
Numbers, figures, or percentages.
What is the target market in marketing?
The market segment to which an offer is addressed.
What does 'product launch' mean in business?
The launch of a product.
What does consumer behaviour refer to?
The behaviour of consumers.
What is the English term for 'stratégie d’entreprise'?
Business strategy.
Teste tes connaissances avec un QCM de 11 questions sur Market Research Vocabulary.
1. Que signifie « market research » ?
2. Quelle distinction décrit correctement les « findings » et les « insights » ?
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